The Power of Incentives

SEPTEMBER 26, 2013 by DWIGHT R. LEE

The surest way to get people to behave in desirable ways is to reward them for doing so—in other words provide them with incentives. Even when you acknowledge that incentives are necessary, it is not obvious how to establish the ones that motivate desirable action. (8:19 minutes)

ABOUT

DWIGHT R. LEE

Dwight R. Lee is the O’Neil Professor of Global Markets and Freedom in the Cox School of Business at Southern Methodist University.