Support

The surest way to get people to behave in desirable ways is to reward them for doing so—in other words provide them with incentives. Even when you acknowledge that incentives are necessary, it is not obvious how to establish the ones that motivate desirable action. (8:19 minutes)

Dwight R. Lee

Dwight R. Lee is the O’Neil Professor of Global Markets and Freedom in the Cox School of Business at Southern Methodist University.